PUBLICIS (Brazil) for L’Officiel III
ohhh dear.
New Identity, packaging and print for the handmade chopping board that possess a special feature; an edge which you use to gather and slide chopped food off. The edge prevents the inevitable spill associated with traditional flat boards and so became the key focus of the brand, through naming and application.
The brandmark is based on this feature, and is only fully revealed when placed around a corner. In this way we were able to create a brand that truly reflects the product, and its point of difference in the market, and hopefully engineer a sense of discovery; that ‘aha!’ monument that makes an identity stand out.
The natural anti-bacterial, sustainable wood sourced form the Byron Shire is also used throughout packaging and stationary further adding to the tactile impact of the product.Typography: Bauer Type Foundry’s Futura & URW++ Type Foundry’s URW Grotes
So it turns out there are more of these bookmark dioramas and the campaign even won an Art Directors Club award - no wonder, such a neat idea and fabulous execution.
IS THIS BRIGHT OR WHAT!?
Camuflaged Hooters Ad
Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Executive Creative Director: Miguel Mayen
Creative Director: Herberth Monterroso
Art Director: Francisco Coutiño
Copywriter: Roberto Gomez
Advertiser’s Supervisor: Javier Morales
Planner: Maria Andrea Salvado
Account Manager: Tete Del Cid
Account Supervisor: Antonieta Contreras
